Under Armour – “Grind” (2022)
Visual Effects & Finishing (for 72andSunny Amsterdam)

SweetTooth was brought on by 72andSunny Amsterdam to provide Visual Effects and Finishing for Grind, a gritty and intense Under Armour campaign celebrating discipline, perseverance, and raw athleticism. The spot’s bold visual language and textured aesthetic demanded precision VFX work and seamless post integration to elevate its powerful message.

Our contribution included shot-by-shot VFX enhancements, compositing, cleanup, and final color finishing—ensuring that the campaign hit the screen with maximum visual impact.